Challenge

Having successfully worked with Zip World previously, we were in the best position to drive sales for their new zipline. We understood the brand, their audience and the best platforms for achieving results.

Solution

Our strategy involved the use of multiple platforms to reach as many relevant people as possible.

We also implemented a retargeting strategy to increase the chance of generating sales. Our multi-platform strategy included a social media approach that was made up of multiple campaigns each targeting a different segment of the audience. To better resonate with the various audience segments, we changed the creatives and messaging.

A similar approach was taken with Google Search and Google Display, as well as YouTube. A wide range of creatives and copy ensured our messaging stayed fresh and that Zip World remained ‘top of mind’.