Challenge

Due to our expertise in paid social media advertising, we were given the brief of delivering sign-ups for the Moguls Competition. This competition aimed to help secondary school pupils improve their business skills. 

Solution

We ran three ‘bursts’ of digital advertisements, targeting students and teachers in various parts of the Midlands.

Each ad directed the user to a landing page where they were informed about the competition and encouraged to participate. We maintained consistency and identity by using the same creative throughout the campaign. However, for each burst, the landing page and copy were tweaked slightly to maintain interest for those who had already seen the ads.

In the second burst of ads, it was important that we were more direct with the user. To do this, we built a lead generation campaign for the teacher’s audience, something we were unable to do for the student audience due to age restrictions and GDPR.