Understanding ‘What Gamers Want’ – our latest report and guide to getting it right.
The world of gaming has provided yet another layer of targeting and while plenty of brands are exploring the gaming space right now, are they really nailing it?
Misplacing your brand in the gaming community isn’t just ineffective, it’s harmful. Gamers, who are deeply connected to their networks, may perceive your brand negatively if you fail to resonate with them – misreading the room can lead to alienating a valuable demographic.
So, how can you effectively reach your gaming audience if you’re unsure who they are or how to engage them?
That’s why we’ve put together a think piece after listening to the pulse of gaming via socials as well as assessing gamer reviews on previous brand activation efforts and searching for best-in-class examples – all to truly understand What Gamers Want in 2025!
Exploring the emerging themes from gamers, their attitudes, behaviours and preferences, we’ve unearthed tricks for consumer brands to adopt, so they can effectively reach and appeal to them.